marks the official start of the Autumn
beauty season with colour collections arriving
instore. These limited edition makeup
products were first conceived 12 to 18 months
ago in Paris, London, New York and Milan.
Makeup artists, marketing executives, cosmetic scientists
and trend forecasters meet in boardrooms where they create
massive mood boards for the coming collections. They’ll
look at the success of past launches, scouring spreadsheets
for the surprise winners and deleting the shades that didn’t
sell through. And they’ll look carefully to social media feeds
to see what customers are talking about.
I’ve had the wonderful opportunity over the past couple of
months to travel to the head offices and research labs of
several beauty companies and I have a new appreciation for
the lipsticks, blushes, foundations and mascaras soon to arrive
on counter. What you don’t see when you shop for your
favourite products is the passion and enthusiasm that goes
into each one. I spent a day at the Clarins Research and
Development Labs in Paris in June and I was delighted to
meet the scientists who create the products. They truly love
what they do and were excited to share their latest products.
It was the same with the marketing team and education group.
They are so proud of their creations and work tirelessly to
make them perfect. It was such an honour to get a peek into
This month, I try to convey that passion in the most exciting
launches. The new Emporio Armani scents are beautifully
crafted with a heartfelt story from Mr. Armani. Clarins
reworks its beloved Double Serum with 15 new botanicals
including turmeric. And wait until you see Lancôme’s
collaboration with Olympia Le Tan. It’s going to be an
incredible beauty season! I hope you enjoy this issue.
Follow me on Twitter @davelackie for more beauty news and