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THISMONTH’S ISSUE

A

ugust 1

st

marks the official start of the Autumn

beauty season with colour collections arriving

instore. These limited edition makeup

products were first conceived 12 to 18 months

ago in Paris, London, New York and Milan.

Makeup artists, marketing executives, cosmetic scientists

and trend forecasters meet in boardrooms where they create

massive mood boards for the coming collections. They’ll

look at the success of past launches, scouring spreadsheets

for the surprise winners and deleting the shades that didn’t

sell through. And they’ll look carefully to social media feeds

to see what customers are talking about.

I’ve had the wonderful opportunity over the past couple of

months to travel to the head offices and research labs of

several beauty companies and I have a new appreciation for

the lipsticks, blushes, foundations and mascaras soon to arrive

on counter. What you don’t see when you shop for your

favourite products is the passion and enthusiasm that goes

EDITORSLETTER

into each one. I spent a day at the Clarins Research and

Development Labs in Paris in June and I was delighted to

meet the scientists who create the products. They truly love

what they do and were excited to share their latest products.

It was the same with the marketing team and education group.

They are so proud of their creations and work tirelessly to

make them perfect. It was such an honour to get a peek into

their world.

This month, I try to convey that passion in the most exciting

launches. The new Emporio Armani scents are beautifully

crafted with a heartfelt story from Mr. Armani. Clarins

reworks its beloved Double Serum with 15 new botanicals

including turmeric. And wait until you see Lancôme’s

collaboration with Olympia Le Tan. It’s going to be an

incredible beauty season! I hope you enjoy this issue.

Best wishes,

Dave

Follow me on Twitter @davelackie for more beauty news and

luxe giveaways.